WIT MATTERS
The Use of Humor to Affect Social Change

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Design, as it was once described by a great designer, "is the method of putting form and content together."
Therefore, witty design is the same, only funnier. Not that these designs are meant to be funny. They're not.
They're certainly not funny for the sake of being funny. But they're witty. They might make you smile.
And they're witty for a specific reason: to get you to notice them. They're witty so that you'd stop and
think: I hope that works.

Wit can be important. In fact, I believe wit can be important even when we talk about so-called important
topics, such as the goals the United Nations has set for the new millennium. If wit can play an important role in
communicating serious topics, and if graphic design in general can truly change the world, then there is no better
way to test these principles than with the eight UN millennium goals. Wit will be tested by these messages.